Pop CHR Format.
Target Demo: 15-30.
Virgin Radio Station 104.4 FM is the UAE’s #1 Hit Music Station. Home to the award-winning Kris Fade Show, no other radio station boasts a line-up of the hottest and in-demand presenters in the UAE every single week. Broadcasting the freshest and largest variety of hit music 24/7 – Virgin Radio Station 104.4 FM is undoubtedly the people’s choice in the UAE.
Their unique product positioning also includes ‘40 minutes of Non-Stop Hits’ and entertaining personalities – differentiating us from other radio stations and attracting an audience of trendy 15-34 year olds who are high energy, tech-savvy and involved.
Limited advertising breaks translates to maximum cut through to this demographic and we also offer special packages for integrated sponsorships and promotions to give higher impact and more relevant advertising.
- No. 1 English station in the UAE, with a weekly reach of 1,308,000
- Has an exclusive audience of 806,000 that do not listen to any other English station in the UAE
- At any given time during the week, 29,000 listeners are tuned into Virgin Radio Station 104.4 FM
- Weekend Reach – 989,000
- Time Spent Listening – 3 hours 43 minutes
- Average Age – 32.4 years
More information on Radio Advertising here.