Hoardings & Billboards Advertising

One of the major goals of any marketing campaign is to get your company noticed by as many people as possible. What better way to spread your message than with the largest roadside Outdoor format – hoardings for maximum impact! Carrot & Stick has been behind some of the biggest Outdoor advertising campaigns in the UAE helping clients to spread their message quickly & effectively along the busiest roads in Dubai, Abu Dhabi & Sharjah. 

OOH Marketing – What are Hoardings?

Hoardings are large outdoor advertising structures typically placed in high-traffic areas (such as  the 50, 100, 200 or even 400 Meters in length & 20 Meters in height, billboards placed alongside Sheik Zayed Road or Al Khail Road). Hoardings provide a large, creative, and powerful outdoor advertising option to effortlessly spread your brand message to passing commuters.

Thanks to their large size and creative visuals, hoardings attract potential customers while simultaneously showcasing your message in a clear and vivid manner. A great use of this medium is to incorporate special operations into the medium such as LED lighting or a dye cut that extends above and in front of the structure, giving a 3D effect as shown below. 

Benefits of Hoardings

Naturally attracting thousands of eyes, hoardings are designed to attract customers with bold and engaging slogans, tag lines, and distinct visuals.

Hugely cost-effective, the price of hoardings depends on the area, size, and location of your advertisement. Either back or front-lit, hoardings can be used to spread your message both day and night.

Advantages of hoarding advertising include –

• Unavoidable – anyone who leaves their home and passes your hoarding will see your hoarding. 
• Sustainable – strong and durable, hoarding provides continuous and frequent messaging.
• Spreads brand awareness – hoardings establish strong brand awareness and offer effective exposure to an expansive audience.
• Adaptable – hoardings provide a flexible communication tool that effortlessly reaches mass audiences.

Carrot & Stick Out-of-Home Advertising

Out-of-home advertising in the UAE is cluttered, complex, and incredibly competitive. Our team of advertising professionals is here to assist you through the maze of locations, formats, and price opportunities to guarantee your message is viewed by the largest audience possible. From hoardings and digital LED screens to aerial branding and everything in between, we’ll leverage our experience to help you expand your reach and build your brand. 

Interested in learning more about the various types of OOH for your business? Check out our Complete Guide to Out-of-Home Media, or contact a member of our team to learn more.