Radio market in the UAE is the perfect storm – people driving long distances – often with lots of traffic, many different nationalities so a large number of stations targeting the major demographics via the language spoken by the presenters and the language & style of music played to entertain the listeners. This can be confusing or difficult to navigate through as most people you speak with will have a bias or set agenda to push you to what suits them best.
We are the only agency in the UAE that only specialise in Radio Advertising! Having worked on the inside of the major stations in Dubai, we know how to extract the most out of your campaigns. We have fantastic relationships with all the stations across the country so can offer you honest, neutral advice on the best mix of stations for your campaign goals & objectives.
Radio Advertising
English Radio Stations
Dubai 92
English Station. Feelgood Format 90s, 00s,10s & Contemporary.
Target Demo: 25-54.
Nationalities: All.
Channel 4
Targeted towards Western Expats 18-30, Ch 4 has broad appeal due to it’s extensive playlist and cutting edge attitude.
Dubai Eye 103.8
News. Talk. Sport. The leading English Talk Radio Station in the UAE. Reach the decision makers and broader business community with a more refined 30+ listenership.
Radio 1
English station, broadcast from
Abu Dhabi. Top 40 Format.
Target demo: 18-34,
Nationalities: All.
Radio 2
English station, broadcast from
Abu Dhabi. Feelgood Format.
Target demo: 25-54,
All Nationalities, Western Expat skew.
Abu Dhabi Classic FM
Reach classical musical lovers amongst
a highly sophisticated audience.
ARABIC RADIO STATIONS
Al Arabia
Arab Expats Arabic Station.
Arabic Music Format.
Target Demo: 25-54.
Audience: Arab Expats
Al Rabia
Arabic Station.
Arabic Music Format.
Target Demo: 20-39.
Audience: Arab Expats & Emiratis
Emarat FM
Arabic Station. GCC Arabic Music Format.
Target Demo: 18-35.
Audience: Emiratis & GCC Arabs
Reach the local population of Emiratis, particularly in Abu Dhabi & Al Ain.
