In its simplest form, out-of-home (OOH) media is advertising that reaches consumers while they are outside their homes. Out-of-home media is advertising that focuses on marketing to consumers while they are “on the go” in public places, in transit (while they commute), waiting (such as waiting in a queue), and/or in specific commercial locations (such […]
It has been well documented that the average consumer’s attention span is dropping – most recently from twelve seconds to eight seconds. Comparatively, goldfish have the attention span of seven seconds! Think about that for a moment. In the time it has taken you to read these few short sentences; the average consumer has moved […]
When used in isolation, various marketing mediums, such as radio or Out-Of-Home advertising methods (OOH), are known to deliver results. However, when used together, or in addition to a broader marketing mix, the sum of the parts equals much more than the sum of the whole – hence the Media Multiplier Effect. Given the wide […]
Thanks to recent advances in technology, the human attention span is lower than ever. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a significant decline since 2000, when the average attention span was a mere 12 seconds. Take a moment to let that […]
Considering radio reaches 95% of the UAE population, it’s no wonder radio has become one of the most consistent and effective advertising mediums to reach potential clients. Not only is radio one of the most cost-effective advertising methods available, but it’s also one of the most popular forms of entertainment. Radio impacts listeners during pivotal […]
Out of home advertising is literally everywhere you look in the UAE. From huge 400 Meter Hoardings in Dubai & bridge banners in Abu Dhabi all the way down to circuits of Mupis in Sharjah & the Northern Emirates. There are thousands of options that vary greatly in price to those unfamiliar with market rates […]
Radio is part of people’s everyday routine – ‘the lifestyle medium’, radio reaches 95% of the UAE population out and about across the day, both on air and online – impacting them closest to the time they make a purchase. Radio advertising is one of the most cost-effective advertising vehicles available and can help you […]
So 2019 has kicked off in promising fashion, and it’s hard to believe February is already well on its way. For those who live in Dubai that means a few things – an overpriced and usually overrated Valentines dinner, but being near perfect weather conditions, it’s also the peak of events season. Here is my […]
Having worked at the leading radio stations in the UAE for almost a decade, I’ve seen & heard thousands of campaigns come and go. There are a few stand out campaigns, a majority of average or passable that deliver enough results to keep everyone happy, and then many that are quickly forgotten. The UAE is […]
