Hit Radio Station 96.7 FM is the UAE’s most popular Malayalam station. Hit Radio Station 96.7 FM caters to the expat Keralites who make up the largest expat community in the UAE. The station is the only 24 hour Malayalam FM station in Dubai playing non-stop Malayalam hits and hourly Tamil songs. Hit Radio Station 96.7 FM listeners are an ambitious and highly educated group of people. They stay in touch with their roots back home but are eager to progress in their career in the UAE.
- No. 1 Malayalam station in the UAE with a weekly reach of 363,000
- Has an exclusive audience of 154,000 that do not listen to any other Malayalam station in the UAE
- At any given time during the week, 9,000 listeners are tuned into Hit Radio Station 96.7 FM
- Weekend Reach – 221,000
- Time Spent Listening – 4 hours 19 minutes
- Average Age – 33.4 years