Dance Radio Station 97.8 FM is the UAE’s only dedicated dance station providing the best in electronic music from the world’s best DJs. Home of the ‘Only 2 Ads in a Row… More Music’ format means that when your advertisement is played it is guaranteed to be either first or last in the commercial break, so the effectiveness of your ads is optimised in a low clutter advertising environment. Its core listener is 18 – 35-year-old Western & Arab Expats but also with a strong base of Asians & Emiratis. They often have tie-ups with major dance music festivals such as Tomorrowland including all-expense paid competitions for lucky listeners.
Dance Radio Station 97.8 FM broadcasts DJ mixes from over 40 of the world’s most renowned international artists. Chris Liebing, Franky Rizardo, Eats Everything, Gorgon City, Solardo, John Digweed, Joris Voorn, Adam Beyer, Nicole Moudaber, Robin Schulz, Afro Jack, Roger Sanchez, Hardwell, Christian Smith, Chus & Ceballos, Claptone, Coyu, Defected In The House, Diynamic, Mark Knight, R3hab, Laidback Luke and Steve Aoki, to name but a few.