Aerial Advertising & Experiential Marketing – Look to the Sky for Attention Grabbing Advertising Opportunities
It has been well documented that the average consumer’s attention span is dropping – most recently from twelve seconds to eight seconds. Comparatively, goldfish have the attention span of seven seconds!
Think about that for a moment. In the time it has taken you to read these few short sentences; the average consumer has moved on to something else. So the question remains, “how can you grab consumer attention in a manner that resonates with their needs in a few short seconds?”
Aerial advertising & experiential marketing, which is a type of Outdoor / Out of home advertising solutions, offers companies a range of unique opportunities to reach their consumers in a manner that is creative, exciting and almost impossible to ignore!
Look to the Sky for Unique Marketing Opportunities
Short content for short attention spans within saturated markets is not enough. As such, companies have started to get creative in their advertising campaigns to reach their audience with both creative and concise mediums.
In March 2018, the largest aerial projection screen took to the skies in Dubai setting the Guinness World Record – and you can be sure people noticed! Aerial advertising campaigns provide your company with attention grabbing marketing opportunities in the sky to showcase your brand over exciting cities, events, beaches, and anywhere else consumers gather. The sky provides one of the few marketing mediums that is not oversaturated with the messages of your competitors.
Types of Aerial Marketing
Recent technologies and innovations have provided a wide breadth of aerial branding opportunities. Whether you are looking to take to skies by day or night, there are several options to choose from.
Helicopter Banners – Printed helicopter banners are among the most impressive forms of aerial advertising. They allow companies to achieve impact and influence far above the reaches of an average advertising campaign. Similar to a flying billboard, helicopter banners are ideal for brands looking to make an impact, target high profile events, increase brand awareness, and generate excitement on the ground. Best of all, they grab the attention of potential customs in a very large geographic area.
Additionally, helicopter video banners dominate the night skies wowing viewers on the ground with the enchantment of flying cinema screens. Companies such as Remarkable Media have taken this amazing advertising opportunity to the next level by combining augmented reality and live projection mapping to create the world’s first ‘Augmented Projection’ marketing opportunity.
– Durable – jumbo helicopter banners are HD digitally printed, hand sewn, and guaranteed for the lifetime of your campaign.
– Slower speeds – Helicopters fly at slower speeds than other forms of aerial branding, which allows your brand’s message to linger in the air for an extended period of time.
– Expansive reach – Helicopter banners are guaranteed to create a buzz and attract attention from the ground. Everybody looks up and wonders what’s happening when they see helicopters circling in the sky.
Drone Banners – Drone advertising, commonly called ‘drone-vertising,’ is a fun and exciting way to merge your brand message with the latest innovative technologies. Drone banners grant your brand unmatched proximity to your target audience. With drone banners you are able to bring your message and brand to your audience in a manner they will never forget!
– Expansive reach – Unlike other aerial marketing methods, depending on your local and regional laws, drones can fly almost anywhere. This means they have the potential to reach more customers on the ground.
– Create a buzz – Drone banners allow your brand to create a buzz and attract attention from the ground. Consumers are fascinated with drones and can’t help but look up when they see one approaching. Imagine spreading your brand and message in this unique and eye-catching manner.
Sky Typing – Airplane sky typing is more than a marketing medium, most likely if it was taken by a professional photographer. It creates an experience, making it the ideal marketing tactic for any outdoor event across the region. Regardless of where your audience is, sky typing will help you reach them with brand messages they won’t forget.
– Increased visibility – Depending on your messaging, the characters used can be up to a mile long generating exposure, buzz, and impacting viewers from the ground.
– Instant intrigue – From the first puff of smoke and the sound of the plane in the sky, spectators on the ground instantly become captivated as they wait to see what your message will say! Skywriting advertising has a long-lasting impact, and helps to ensure an amazing consumer experience.
– Expansive reach – Sky Billboards stretch 5 miles across the sky and occupy 33 million square feet of space! Perfect for tailgating at sporting events, music festivals and beach campaigns.
Carrot & Stick
We bring to you world class standards & leaders innovation when it comes to aerial branding and unique marketing opportunities. If you are looking for a new and exciting way to reach your target market, the sky is literally the limit!
Contact a member of our team to learn more about how aerial advertising can improve your brand awareness and spread your message to attract new clients.